The Importance of Business Cards

The importance of business cards is often overlooked. But they can make or break a sale.  What if you didn't have one? How would people know who you are and what your company does? You might be thinking "I don't need to advertise my business, I do well enough without them." Well, think again! It's not about advertising, it's about being professional. If you're not giving out your information then how will someone contact you for an appointment? Think of it this way- no card means no callback. Business cards are the first step in getting more clients; they allow potential customers to get to know their company and learn that they're trustworthy. So go on ahead and order some today!

The workplace can be a fast-paced and highly competitive environment. The successful business person must be able to connect with people, stand out among the competition, communicate effectively, prove his/her worth to various companies and understand what it is that they are selling.

The business card represents all this at once. A business card is an effective tool for establishing credibility and professionalism along with making a lasting impression, ensuring your prospects remember you.

According to a study by The Small Business Journal, 92% of people surveyed said they evaluated the design and look of a business card before deciding to keep it or throw it away. The statistics are equally as staggering when you consider that 87% also admitted to keeping cards from someone they never met again, and 83% kept the card in hopes of reconnecting with that person on social media sites. The point here is clear: The business card is the key to building relationships and guaranteeing sales leads.

The idea of exchanging business cards in the workplace is nothing revolutionary, but it can serve as an important first step in building a business relationship. The key is how you make that impact: The name and logo on your card should be designed so they stand out when compared to others (avoid using too much text, which makes it difficult to read at a glance). The website address displayed on the card (if available) should also be well designed and linked back to your own personal website. The actual information about yourself that will be imprinted depends on what kind of career fieldwork you pursue. The more information you provide on the card, the fewer people will keep it, the key then is how to strike a balance between providing useful info and having enough room for your company's details. The bottom line is that with effective communication comes success.

The business cards you give out are more than just a means to find your contact information. They can be used as an icebreaker, they provide a way for people to remember the conversations they have with you and help them think of what it was that made their time spent talking with you worthwhile. In other words, when someone has one in hand, they're likely going to reach for their wallet or purse because they want something from you! It's important that your card reflects who you are and showcases your personal brand so make sure these small details are well-thought-out before handing them out.

We hope this blog post helped educate you on the benefits of having great business cards handy at all times by providing some tips on how best to use them.